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How Customer Experience Affects Email: Tips to Improve Engagement

Last year, government organizations sent over 17 billion emails.  

With a median open rate of 24% (37% for top-performing organizations), it’s clear that email remains one of the most effective communication tools for governments looking to engage with citizens.  

How can your organization leverage email metrics to improve engagement through targeted messaging and data-driven benchmarks?  

Join Granicus Experience Group’s Adam Van Scoyoc and Megan Nipe for a discussion about how email can evolve communications in your organization. Topics will include: 

  • Identifying key metrics are and understanding their impact on engagement 
  • Understanding what factors influence email success 
  • Driving action with citizens through useful tips for email campaigns 

Tune in for this 45-minute webinar on April 21st at 1 p.m. EST. Be sure to bring your questions for the live Q&A! 

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